Barbara is President of Baron Insurance Services Inc., and has been active in the P&C industry since 1979. She has held management portfolios of increasing responsibility culminating in her appointment as President and CEO of a large P&C insurance group that included two insurance companies and two independent brokerages. She has extensive experience in development and implementation of corporate strategies with respect to distribution, market segmentation, pricing, product development and marketing. She has both bought and sold companies and brokerages, established and run direct response insurance operations, and managed the implementation of IT systems. She is the Appointed Actuary for several insurance companies.
Barb holds a Bachelor of Mathematics (Honours, Co-op) degree from the University of Waterloo and is a Fellow of both the Canadian Institute of Actuaries and the Casualty Actuarial Society.