Lubo Li

Senior Director, J.D. Power and Associates

Lubo is Senior Director, Practice Leader – Financial Services, Insurance and Telecom with J.D. Power and Associates in Toronto. Lubo is responsible for leading the development and delivery of integrated research, consulting and performance improvement solutions to Canadian clients in these industries. Leveraging his expertise in such areas as customer satisfaction and loyalty, product optimization and pricing, customer segmentation, and branding, Lubo has serviced industry clients both as a subject matter expert and a trusted strategic counsel.

Lubo returned to the Toronto office in 2007 after a two-year assignment in the Shanghai Office, where he helped engineer the firm’s explosive growth in China. Prior to joining J.D. Power in the summer of 2005, Lubo acquired over 15 years of work experience in the fields of marketing strategy, marketing research and management consulting in Canada, the U.S., Europe and Asia Pacific. He worked for companies such as Northstar Research Partners in Toronto, The Monitor Company in Boston, Ford Motor Company in Detroit, and Xinhua News Agency in Beijing.

Lubo is a member of the Marketing Research and Intelligence Association (MRIA). He received a bachelor’s degree from Jilin University, a LLM (master’s degree) from the Chinese Academy of Social Science, the John S. Knight Fellowship from Stanford University, and doctoral candidacy from the University of Michigan in Ann Arbor. He is also a Reuters Foundation Fellow.

Lubo Lives in Toronto with his wife and two kids.