Bob Tisdale, former President & COO, Pafco & Pembridge Insurance – his role as president and chief operating officer (COO) of Pembridge Insurance Company and Pafco Insurance Company on August 18, 2020, which coincided with his 40-year work anniversary. In his role as president and COO of Pembridge and Pafco – both owned by the Allstate Insurance Company of Canada, where he also served as vice president – Tisdale made many significant contributions. One of his most notable achievements was his involvement in the transformation of Pembridge. Tisdale led the strategic planning and vision for Pembridge’s broker distribution channel, which turned the firm into an industry-leading personal lines market. He also re-launched Pafco as a company focused on non-standard personal lines.
He was also very active with the Insurance Institute of Canada culminating his long association there as Chair of the Board of Governors.
Currently he is serving on several insurance related boards including CRU GROUP loss adjusting and TPA, Fenchurch General Insurance Company, Billyard Insurance Group, and Foresight Analytics.